Clairol | Experts In At-Home Hair Color | Shop Online

TRANSPORT YOUR HAIR COLOR TO A NEW DIMENSION. Clairol ColorStrong gives you multidimensional color and reinforces the internal structure of your hair. What's the secret? The continuous system with color + bonding has AHA in every step: Bonding Primer, Permanent Color and Bonding Treatment. Zero ammonia + 100% gray coverage. Sublimely multidimensional color.

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Akua Shabaka and Rebecca Henry

New ColorStrong!

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For over 90 years, Clairol has empowered individuals to find and express their true colors. Here every shade is crafted with care, bringing you products that feel "so you".
Clairol, It's So Me

Clairol It's So Me 3.0 ANTHEM

Clairol It's So Me 3.0 Anthem - video

From vibrant colors to gentle touch-ups, Clairol has a shade and style for every you!

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Clairol Nice n Easy Perfect 10 2016 Product Shot 2 Black

Discover Clairol's Perfect 10 hair color products for flawless, salon-quality results. With a range of stunning shades available in just 10 minutes, our formula is specially designed to cover gray hair and provide vibrant, long-lasting color. Perfect 10's high gloss color crème contains nourishing ingredients like jojoba oil and aloe vera to leave your hair looking and feeling healthier than before. Our easy-to-use applicator tip helps you achieve precise coverage and effortless application. Try Perfect 10 today and achieve beautiful, professional-grade color at home.

Perfect 10

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Textures & Tones

BRILLIANT COLOR + MOISTURIZED HAIR. With Zero Ammonia, Argan and Olive oil, Clairol Textures & Tones gives you moisture-rich color that is key for maintaining curl definition and shine. Our Intensive Moisturizing Mask helps detangle and strengthen hair, for instant softness. Designed with textured hair and color specialists to create a system optimized to pamper textured hair types- natural or relaxed.

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Bold & Bright

Unstoppable vibrancy! Bold & Bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

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Nice'N Easy

The Secret to Natural Looking Color? Clairol Nice'n Easy covers your grays with multi-dimensional natural looking color. 3 tones + highlights mimic your natural hair color's highs and lows. Oil infused formula smooths your hair so it takes color in fully and left with added smoothness. Revitashine Intense Treatment helps strengthen hair bonds and seal color in. Enjoy up to 8 weeks of shiny color. It's so me!

Nice'n Easy

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Natural Instincts

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually. Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! *Learn more about Vegan on our website.

ColourStrong

Powered by Bonding Primer and Bonding Treatment with AHA, our ColorStrong formula delivers sublime, multidimensional color that dazzles with every reflection.

ColorStrong

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Blonde It Up

Clairol's Blonde It Up is designed to enhance and brighten your blonde hair. Our range includes permanent and demi-permanent formulas in various blonde shades, making it easy to find the right one for your hair type and style. Achieve stunning results with our long-lasting color and easy-to-follow instructions. Trust Clairol to help you look and feel your best, whether you're touching up your roots, adding depth and dimension, or making a bold statement. Discover our range of products today and turn heads with your vibrant and beautiful locks.

Explore our brands

Experience vibrant, lasting color with ColorStrong. Nourishing and protecting your hair while delivering color and shine.

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Jerlynn Torres

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Light Brown 6.0 (Roma)

 Discover the shades Clairol influencers love and get inspired to find your perfect color!

Influencers picks

Interior designer and DIY expert based in Wiltshire, England.

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Charlotte Coleman

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Mom, private chef and content creator focusing on Latin cuisines and drawing inspiration from her Mexican culture.

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Mother-daughter duo based in Los Angeles and co-creators of the clothing brand House of Aama.

Comedian, Content Creator, and Relatable Voice on Womanhood, Motherhood, and Friendship.

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Manon Mathews

Content creator and experienced sports journalist, interviewing some of the world’s most coveted athletes.

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Antonella Gonzalez, Lola Pfaehler and Michelle Winship

Lifestyle content creator, photographer, and influencer based in New York City.

Nkenge Brown

Musician, Model & Activist Embracing Her Natural Curls with Confidence.

April Kaplowitz

April Kae

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Sheen Fatemi

Teacher by Day, Creator by Night, Expressing Herself Through Style and Bold Hair Color.

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Sofia Bella

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Caroline Tucker

See the awards that make us shine—proof that great colour gets noticed!

Color That Wins!

Category: Best Spray Root Coverage Winning Product: Root Touch-Up Color + Volume 2-in-1 Spray

Allure 2024 Logo

Allure 2024 logo

2024 Allure Best of Beauty Award

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Category: Root Touch-Up Winning Product: Root Touch-Up Color + Volume 2-in-1 Spray

Beauty Awards LOGO

2024 Good Housekeeping's Beauty Awards logo

2024 Good Housekeeping's Beauty Awards

2023 Allure Best of Beauty Award logo

2023 Allure Best of Beauty Award

Category: Long-Lasting Hair Color Winning Product: Permanent Root Touch-Up

O-Wards

2023 Oprah Beauty O-Wards

Discover Clairol: your source for hair color & healthy hair. Get expert advice on color matching, gray coverage & shop our products.